Microsoft Inspires and Reaches Millennials Through Storytelling | Genders & Generations | Consumer | ANA

Microsoft Inspires and Reaches Millennials Through Storytelling

Meredith Brace, global media director of custom media and strategic partnerships at Microsoft, and Brent Poer, president of LiquidThread North America, Starcom MediaVest Group, discussed how brands can connect with millennials by building an emotional connection with them.