Innovation in Cause Marketing
March 29, 2011
Brian Maynard, director, brand marketing, Jenn-Air Home Appliances, and director, marketing services, North America, Whirlpool Corporation, discussed the business case for cause marketing and highlighted several of Whirlpool's most innovative and successful programs.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.