PepsiCo: Marketing to Shoppers in the Digital Age | Event Recaps | All MKC Content | ANA

PepsiCo: Marketing to Shoppers in the Digital Age

Bryan Jones, senior manager, shopping insights, PepsiCo Beverages Americas, and Tyler Murray, digital practice lead, Saatchi & Saatchi X, discussed how PepsiCo is incorporating digital into their shopper marketing strategy.