Toyota Case Studies: Prius Goes Plural & The Camry Effect
March 20, 2012
Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc., and Uwe Gutschow, director, brand participation, Saatchi & Saatchi, LA, presented case study examples on their use of social media in the launch campaigns for Toyota’s Prius family of vehicles and the new Camry.
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