Toyota Case Studies: Prius Goes Plural & The Camry Effect

March 20, 2012

Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc., and Uwe Gutschow, director, brand participation, Saatchi & Saatchi, LA, presented case study examples on their use of social media in the launch campaigns for Toyota’s Prius family of vehicles and the new Camry.