March 19, 2013
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
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Jul 23, 2014
Best Practices for Developing Integrated Partnerships
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American Airlines Transformation
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Eight Social Strategies Proven to Drive Marketing Results
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On Being Manically Focused on Brand Quality
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Returning JCPenney to Its Glory
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The New World of Soft Drink Marketing
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