March 19, 2013
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
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Feb 20, 2014
Toyota and B.A.S.S.: Reeling in a Great Sponsorship
Feb 19, 2014
Seven Trends Changing the Way Brands Market to Consumers
Feb 13, 2014
How Social Media Can Bolster a Brand
Feb 13, 2014
How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy
Feb 13, 2014
JetBlue Airlines Steps Ahead of the Game with Superior Digital Consumer Experience Integration
Feb 13, 2014
ThinkPad Levels the Playing Field with 1:1 Global Digital Engagement
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