Volvo: Driving Consumer Engagement through Mobile Media Integration
May 12, 2011
Linda Gangeri, manager, national advertising, Volvo Cars of North America, LLC, discussed how Volvo is embracing multi-screen marketing and interactive video ads that have resulted in a higher response rate compared to other types of media.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
