Lexus: One Communication Strategy with Multiple Target Consumers | African-American Consumers | Multicultural | Consumer | ANA

Lexus: One Communication Strategy with Multiple Target Consumers

Steve Jett, National Marketing Communications Manager, Lexus Division, Toyota Motor Sales, and Aaron Walton, Co-founder, Walton | Issacson, shared their unique strategy and campaign implementation to target their top luxury brand to Hispanic, African-American and LGBT market segments.