June 7, 2012
Brad Wilson, chief marketing officer, Travelocity, discussed how the company leverages customer insights to successfully connect with its core audience and increase market share.
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Driving Efficiency and Cost Savings Through Corporate Trade
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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Precision Marketing + Big Data = Lower Costs, Higher ROI
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