Walmart Forges a Deeper Connection with Moms by Championing the "Everyday" | Event Recaps | All MKC Content | ANA

Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"

Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.