Scripps Networks Interactive Shares Successful Practices for Multi-Platform Integration | Integrated Marketing | Brand | ANA

Scripps Networks Interactive Shares Successful Practices for Multi-Platform Integration

John Dailey, SVP of Northeast region ad sales at HGTV and DIY Networks, and Kevin Paradis, VP of Northeastern region ad sales at Food Network and Cooking Channel, shared challenges and insights from delivering 360-degree marketing integration to two Scripps Networks advertisers.