Procurement: Friend or Foe to Innovation?
October 1, 2010
Bill Duggan, group executive vice president at ANA, discussed results of an ANA survey on procurement with a particular emphasis on procurement's role in process improvements and how it can bring new ideas to the both internal marketers and external agencies.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.