| |
 

U.S. Cellular: Delivering Brand Promise through Employees

October 27, 2010

Nicole Ames, founder and principal at Twist IMC, and Lisa Strazzante, senior manager, brand development at U.S. Cellular, discussed how U.S. Cellular succeeded in creating a program to ensure that the company's frontline associates can provide a consistent and differentiated wireless experience to customers, ultimately providing for greater integration throughout the organization.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Relevant Topics