Understanding the Cross-Platform Playing Field

October 27, 2010

Elizabeth Ellers, executive vice president, corporate research at Univision, Howard Shimmel, senior vice president, media product leadership at The Nielsen Company, Barbara J. Singer, vice president, advertiser insights & strategy at ESPN, and Manny Palomo, director, strategic marketing and communications, Latino initiatives at Best Buy Co., Inc. discussed cross-platform strategies, as well as key learnings from the 2010 World Cup.