Trusting Your Insights: A Success Story from Sun Life Financial
April 24, 2012
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
You do not have access to this content
Here's who has access to this content:
- ANA Client-Side Marketer Members
- Gold Marketing Service Provider Members
- Silver Marketing Service Provider Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.