GE: Using Sports Partnerships to Drive Growth
July 26, 2011
Chris Katsuleres, director, Olympic Marketing and Sport Programs, General Electric Corp., discussed how the company uses its partnership with the Olympics to achieve legacy, public relations, external and internal marketing, customer engagement, and revenue generation goals.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
