Invest, Don't Buy: A Smarter Way to Sponsor
July 26, 2011
Emily Rogers, President, IEG Consulting Group, moderated a panel discussion with Jon Levine, Vice President, Global Experiential Marketing, Xerox Corporation; Mike Kelner, Senior Director, Sponsorship Marketing, Fidelity Investments; and Andrew Kritzer, Associate Vice President, Strategic Marketing and Communications Division, Sharp Electronics Corporation, about smarter ways to sponsor by making investments instead of buying.
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