Leveraging Expertise: A Case for Less Restrictive Agency Conflict Policy | ANA Topics | ANA

Leveraging Expertise: A Case for Less Restrictive Agency Conflict Policy

Tom Finneran, executive vice president of agency management services at the 4A’s, led a roundtable discussion on a rational approach to agency conflict management policy, featuring Matt Anthony, president of Y&R North America; Laurie Coots, former chief marketing officer at TBWA/Worldwide; Lauren Crampsie, worldwide chief marketing officer at Ogilvy & Mather; and Chris Shumaker, executive vice president and chief marketing officer at Draftfcb North America.