Conduct, Direct, and Harmonize…Synchronizing the Cacophony of Multiagency Collaboration | Event Recaps | All MKC Content | ANA

Conduct, Direct, and Harmonize…Synchronizing the Cacophony of Multiagency Collaboration

Jim Nail, principal analyst at Forrester, discussed agency coordination as it relates to leveraging specialized talent, client-led artistic vision, and the improvisational model.