| |

Southwest Airlines Uses Proactive Customer Service to Engage with Customers

March 21, 2012

Alice Wilson, social marketing, associate manager, Southwest Airlines, and Anne Murray, senior director, marketing communications, Southwest Airlines, discussed how Southwest has continued to grow as an airline, during tough economic times, by inspiring consumer loyalty.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):