Hennessy: Targeting the Bicultural Bilingual Latino | Sponsorship & Events | Media Channels | ANA

Hennessy: Targeting the Bicultural Bilingual Latino

Manny Gonzalez, multicultural marketing director, Moet Hennessy USA, discussed how the Hennessy brand is successfully targeting the bilingual, bicultural Latino consumer with digital and experiential marketing through their multi-city “DJ Mixmasters” program.