Got Purpose? Understand How to Profit with Purpose with Multicultural Audiences | African-American Consumers | Multicultural | Consumer | ANA

Got Purpose? Understand How to Profit with Purpose with Multicultural Audiences

Crystal Harrell, external relations manager at Procter & Gamble, and Teneshia Jackson Warner, CEO of Egami Consulting Group, discussed how Procter & Gamble is leveraging purpose-driven marketing to reach multicultural audiences.