| |
 

The Total Marketing Myth: Efficiency or Effectiveness

March 28, 2013

Stephen Palacios, executive vice president, director Hispanic practice at Cheskin Added Value, discussed the total market as an evolving concept reflecting the shift in ethnic demographics and psychographics in the U.S. consumer market.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Relevant Topics