New Balance and Susan G. Komen for the Cure: Making Excellent Happen | ANA Topics | ANA

New Balance and Susan G. Komen for the Cure: Making Excellent Happen

Amy Shapiro, cause marketing consultant, New Balance Athletic Shoes, Inc., and Megan S. King, director, sponsorship, Susan G. Komen for the Cure, discussed New Balance's long-term sponsorship of Susan G. Komen for the Cure's events.