April 14, 2011
Roberta Butler, vice president, brand management, FM Global, discussed how FM Global created a brand scorecard to measure the work the company was doing in the German market.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Random House Publishing: John Grisham Facebook Case Study
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Driving Efficiency and Cost Savings Through Corporate Trade
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Elevating the Role of Marketing Procurement
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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