Game of Thrones '#RoastJoffrey' Case Study | Event Recaps | All MKC Content | ANA

Game of Thrones '#RoastJoffrey' Case Study

Jim Marsh, social media director at HBO, and Josh Lenze, account director at 360i, shared the compelling and groundbreaking campaign that generated nearly 800 million total earned media impressions and one million total engagements across platforms.