Colgate-Palmolive Case Study: The Colgate Wisp | Event Recaps | All MKC Content | ANA

Colgate-Palmolive Case Study: The Colgate Wisp

Scott Campbell, general manager, integrated marketing communications, Colgate-Palmolive, Mindel Klein, director of digital marketing, Colgate-Palmolive, and Kim Canfield, media director, Colgate-Palmolive, discussed the launch of the Colgate Wisp.