September 16, 2010
Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Random House Publishing: John Grisham Facebook Case Study
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Driving Efficiency and Cost Savings Through Corporate Trade
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Elevating the Role of Marketing Procurement
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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