CORD Worldwide: What Does Your Brand Sound Like? | ANA Topics | ANA

CORD Worldwide: What Does Your Brand Sound Like?

Blake Spiers, senior music planner/buyer, CORD Worldwide, Marco Vitali, head of music, CORD Worldwide, and Kim Rosenblum, executive vice president creative and marketing, TV Land, discussed sonic branding and provided examples of different areas where music and sound can build brand equity or drive consumer behavior.