Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings

September 18, 2012

Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.