April 24, 2012
Craig Stacey, director of research, NYU Stern Center for Measurable Marketing, and, founding partner, Marketing Productivity Group, discussed how in-store purchase reinforces word of mouth and contributes to even greater sales.
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
Jul 23, 2014
Best Practices for Developing Integrated Partnerships
Jul 18, 2014
American Airlines Transformation
Jul 18, 2014
Eight Social Strategies Proven to Drive Marketing Results
Jul 18, 2014
On Being Manically Focused on Brand Quality
Jul 18, 2014
Returning JCPenney to Its Glory
Jul 18, 2014
The New World of Soft Drink Marketing
Just looking? Browse by key topics.
