April 24, 2012
Craig Stacey, director of research, NYU Stern Center for Measurable Marketing, and, founding partner, Marketing Productivity Group, discussed how in-store purchase reinforces word of mouth and contributes to even greater sales.
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Driving Efficiency and Cost Savings Through Corporate Trade
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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Precision Marketing + Big Data = Lower Costs, Higher ROI
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