Measuring the Impact of Social Media
April 24, 2012
Craig Stacey, director of research, NYU Stern Center for Measurable Marketing, and, founding partner, Marketing Productivity Group, discussed how in-store purchase reinforces word of mouth and contributes to even greater sales.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.