| |

Measuring the Impact of Social Media

April 24, 2012

Craig Stacey, director of research, NYU Stern Center for Measurable Marketing, and, founding partner, Marketing Productivity Group, discussed how in-store purchase reinforces word of mouth and contributes to even greater sales.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):