Changing How the World Sees Digital Advertising: Best Practices for Online Campaign Delivery, Validation, and Optimization | ANA Topics | ANA

Changing How the World Sees Digital Advertising: Best Practices for Online Campaign Delivery, Validation, and Optimization

In this session, Andrea Vollman, marketing director, Advertising Effectiveness, comScore, presented results from the Charter Study as well as share best practices for campaign delivery validation and in-flight optimization. Charter Study participants included 12 leading U.S. advertisers, including Kellogg's, General Mills and Kimberly Clark.