New Marketing Mix Optimization Strategies Based on Innovative Consumer Behavior Modeling | ANA Topics | ANA

New Marketing Mix Optimization Strategies Based on Innovative Consumer Behavior Modeling

Kelly Peters, vice president, integrated insights and strategies at Post Foods, and Damon Ragusa, founder and chief strategy officer of ThinkVine, discussed how ThinkVine helped Post Foods to understand, target, reach, and measure relationships with their customers in a data-driven marketplace.