NASCAR 2013 Champions Week Fan Engagement Strategy | Sponsorship & Events | Media Channels | ANA

NASCAR 2013 Champions Week Fan Engagement Strategy

Paul Blakely, CEO of Velocity Worldwide, and his partner at NASCAR, Mike Kusak, showcased how NASCAR is working with Velocity Worldwide on a program taking place at the end of 2013 around NASCAR’s “Champions Week” that links fan engagement with consumer intelligence for NASCAR’s partners.