EmblemHealth Leverages Big Data for Insights that Drive Measurable Results
September 17, 2013
Shirish Dant, head of consumer marketing and market insights of EmblemHealth, David Magrini, vice president of Merkle, and Shiv Gupta, senior director of analytics at Merkle, shared a case study on how EmblemHealth took advantage of big data and turned it into actionable results.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.