Case Study: Purex’s ‘Shock and Awe’ at Walmart | ANA Topics | ANA

Case Study: Purex’s ‘Shock and Awe’ at Walmart

Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.