Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative | Mobile | Media Channels | ANA

Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative

Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.