Case Study: Social Referral Program Driving Coupon Distribution for Huggies | ANA Topics | ANA

Case Study: Social Referral Program Driving Coupon Distribution for Huggies

Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.