What You Need to Know About the Hispanic Grocery Shopper
Marianne Quinlan-Sacksteder, director of AMG Strategic Advisors at Acosta Sales & Marketing, and Liz Sanderson, vice president of strategy and insights at Univision Communications Inc., discussed key takeaways from their joint study of the shopping attitudes and purchase behaviors of Hispanic shoppers, including how they budget and spend, their cultural influences, susceptibility to marketing, use of technology, and attitudes towards food.
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