Fidelity Investments Case Study: The Power of Ideas and Innovation
June 21, 2011
Kirsten Mikalson, vice president, brand marketing & advertising, Fidelity Investments, and Samantha O'Neil, senior vice president, integrated marketing, Fidelity Investments, presented a case study on the successful launch of Fidelity's "Turn Here" campaign, with focus on their overall integrated marketing approach.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.