Oreo: A Brand That Connects People
March 24, 2011
Jessica Robinson, associate director of Consumer and Customer Engagement for Kraft Foods, and Sarah Hofstetter, senior vice president of Emerging Media and Brand Strategy at digital agency 360i, shared how Oreo uses digital and social media to bring the brand essence to life online.
You do not have access to this content
Here's who has access to this content:
- ANA Corporate Marketer Members
- Gold Associate Members
- Silver Associate Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.
