MasterCard's Priceless New York Campaign Strengthens Local Bonds Through Social Media

October 4, 2011

Elaine Lawson, director, U.S. marketing, MasterCard Worldwide, Liz Birenbaum, VP, global digital marketing, MasterCard Worldwide, and Chad Wilson, account director, R/GA, discussed how MasterCard is leveraging social media to build relationships with New Yorkers through their "Priceless New York" campaign.