| |

Experience the Payback: Building Measurement into Event Marketing

August 10, 2011

Silas Fisher, group director, marketing analytics, OgilvyAction, discussed how marketers can begin to build a measurement framework for their sponsorships.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):