mtvU / Lionsgate Case Study: The SAW College Tour and Red Cross Blood Drive
February 1, 2011
Vat Tann, director of integrated marketing, MTV, and Michael Fernandez, founder, Factory 360, presented their experiences with a unique and successful partnership between the American Red Cross, and mtvU / Lionsgate to promote the SAW horror film releases via blood drives on large college campuses.
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