mtvU / Lionsgate Case Study: The SAW College Tour and Red Cross Blood Drive
February 1, 2011
Vat Tann, director of integrated marketing, MTV, and Michael Fernandez, founder, Factory 360, presented their experiences with a unique and successful partnership between the American Red Cross, and mtvU / Lionsgate to promote the SAW horror film releases via blood drives on large college campuses.
You do not have access to this content
Here's who has access to this content:
- ANA Corporate Marketer Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be part of one of our member companies and create an account in order to view this content. Please click below to create an account with us today using your business email address.
