March 29, 2012
Charles Greenstein, SVP Global Sponsorship Marketing, Bank of America, shared details of an integrated sponsorship marketing program the brand developed in support of one of its largest new product launches.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
May 7, 2013
Miles Nadal: Perspective from an Agency Holding Company Leader
May 6, 2013
Precision Marketing + Big Data = Lower Costs, Higher ROI
Apr 24, 2013
A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand
Apr 24, 2013
American Express Engages Employee Diversity Networks to Drive Growth
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