Accenture: Sponsor Confidential: The Evolving and Challenging Role of Sponsorship Decision-Making | ANA Topics | ANA

Accenture: Sponsor Confidential: The Evolving and Challenging Role of Sponsorship Decision-Making

Steve Leland, manager, marketing and communications, Accenture, and Emily Rogers, president, IEG Consulting Group, discussed the challenges facing today’s sponsorship professionals.