BrightLine: How to Make the TV Remote Control Work for Your Brand | Accountability | Data & Measurement | ANA

BrightLine: How to Make the TV Remote Control Work for Your Brand

Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.