Best Practices in Cross-Platform Advertising Effectiveness Measurement
February 15, 2012
Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.